- brand strategy
- марк. марочная стратегия (способ создания марки и управления маркой; можно выделить три стратегии: корпоративный брендинг, брендинг товарной линии, индивидуальный брендинг)See:
Англо-русский экономический словарь.
brand strategy
Смотреть что такое "brand strategy" в других словарях:
brand strategy — UK US noun [C] ► MARKETING, COMMERCE a detailed plan for successfully developing and marketing a brand: come up with/implement a brand strategy »She said that the company plans to implement a new brand strategy early next year. brand strategist… … Financial and business terms
corporate brand strategy — A brand strategy designed to make a company s name the dominant brand identity for all of its products … Big dictionary of business and management
brand strategist — brand strategy UK US noun [C] ► MARKETING, COMMERCE a detailed plan for successfully developing and marketing a brand: come up with/implement a brand strategy »She said that the company plans to implement a new brand strategy early next year.… … Financial and business terms
company and individual brand strategy — A branding approach that focuses on the company name and individual brand name … Big dictionary of business and management
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
Brand alliances — is a branding strategy used in a business alliance. Brand alliances are divided into three types: Contents 1 Cobrands 2 Brand licenses 3 Cross Marketing 4 References … Wikipedia
brand extension strategy — ➔ strategy … Financial and business terms
Brand architecture — is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding… … Wikipedia
brand-conscious — ˈbrand ˌconscious adjective 1. someone who is brand conscious only likes to buy products made by certain famous companies: • Chinese consumers are very brand conscious when it comes to buying over the counter drugs. 2. a brand conscious company… … Financial and business terms
